satoshi
Satoshi
Mobile app design for Brazilian investment startup.
In a market of fintechs speaking in jargon and complexity, we went the other way. Less is more.
An experience democratizing cryptocurrency investment for a generation eager for financial freedom but blocked by industry complexity.
Continuous discovery revealed that newer generations possess higher financial literacy yet remain blocked by investment platforms' alien language.
Our strategy: total focus on the information that matters, reducing cognitive load from users and enabling Satoshi to achieve its goal: make investing a no-bullshit, engaging experience for all. For users, this meant:
Design journeys with one decision at a time (especially onboarding)
Present cryptocurrency alongside traditional options without unnecessary complexity
Create a risk-free environment for practice
Carefully crafted tokens and components form the basis of the streamlined, consistent experience.
Dual visual languages differentiating real-money and sandbox environments
Consistent component states maintaining mode awareness
Visual hierarchy elevating only decision-critical information
